We spend an average of three hours a day surfing social media. Video content is now the top choice for marketing a new product or company. In this article, we’ll look at what this means for your communications strategy and why yours should include subtitles.
How you can reach a wider audience
Thanks to social media, you can target anyone with your message. By adding subtitles to your videos, you can reach an audience that doesn’t speak English, expand your community’s horizons and make your message accessible to people who are deaf and hard of hearing. In short, subtitles improve the viewer experience and extend your reach. On average, you’ll increase your visibility by 12% with subtitling!
Why subtitling matters in marketing
For one, subtitles translate to better SEO ranking. Video subtitling should be an important component in your digital marketing strategy to grow your sales and your company. By adding subtitles to your video content, you’ll improve your video’s rankings in search results because more of your keywords will be included. As a result, your video will look better to social media algorithms.
How automated subtitling lets you down
There are several (free or paid) tools that automate video subtitling, like Capté, for example. YouTube also offers this service. The main advantage? It’s cheaper up front. But, many times, these options create a poor viewer experience because they don’t follow audio and video standards. Issues include putting subtitles on more than two lines, using too many characters per line, creating strange line breaks, disconnecting subtitles from audio and displaying correctly. All this discourages people from viewing your content.
How GusTAV adds value
GusTAV, your audio/video translation specialist, will make your videos more accessible by adding subtitles in more than 80 languages. Plus, we follow the charter developed by the Conseil Supérieur de l’Audiovisuel (CSA) so you know you’re getting good quality. With GusTAV, you’ll get better results for your investment so you can watch the number of likes and followers on your social media accounts skyrocket.
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